Lotus Eletre: the world’s first electric Hyper-SUV

Lotus Eletre: the world’s first electric Hyper-SUV

The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the...

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Hazel Chapman (1927-2021)

Hazel Chapman (1927-2021)

The global Lotus community is saddened to learn that Hazel Chapman, the wife of Colin Chapman and co-founder of Lotus, has died aged 94. Her contribution to motorsport and the motor industry in the latter half of the 20th century should not be under-estimated. She was...

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Lotus Type 131 – the all-new sports car is named EMIRA

Lotus Type 131 – the all-new sports car is named EMIRA

Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. The news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131. The name had...

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Lotus embraces omni-channel retail strategy

Lotus embraces omni-channel retail strategy

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital. The most obvious example of this is the launch...

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