Lotus Type 131 – the all-new sports car is named EMIRA

Lotus Type 131 – the all-new sports car is named EMIRA

Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. The news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131. The name had...

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Lotus embraces omni-channel retail strategy

Lotus embraces omni-channel retail strategy

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital. The most obvious example of this is the launch...

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Lotus Evija honoured in BBC Top Gear Electric Awards

Lotus Evija honoured in BBC Top Gear Electric Awards

The Lotus Evija has been named as ‘The One to Watch’ in Top Gear’s second ever Electric Awards. The all-electric hypercar was recently tested by Top Gear magazine editor Jack Rix on the test track at Lotus HQ in Hethel, Norfolk, and his article is published over eight...

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