Lotus Type 131 – the all-new sports car is named EMIRA

Lotus Type 131 – the all-new sports car is named EMIRA

Lotus Type 131 – the all-new sports car is named EMIRA

Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA.

The news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131.

The name had been teased by Lotus in a film on social media in recent days. It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road. Those with knowledge of Morse Code could have spotted that it spelled Emira. Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.

Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future.

The Emira will be unveiled on Tuesday 6 July at Hethel, Norfolk – where the Emira will be built – and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.

Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch an ICE car – with an exciting new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.

With a distinctive new sports car design influenced by the Lotus Evija hypercar, Emira marks the acceleration of the brand’s product-led offensive into a new era of contemporary design, highly efficient powertrains, and everyday usability coupled with explosive performance. 

Speaking about the Emira, Matt Windle said:

It’s the most accomplished Lotus for generations – the perfectly packaged, powered and formed sports car. Beautifully proportioned, shrink-wrapped, but with comfort, technology and ergonomics built in. With a design inspired by the Evija all-electric hypercar, it’s a game-changing Lotus sports car.

More details on the Lotus Emira will follow in July when the car is revealed.

Lotus Engineering consultancy going from strength to strength

Lotus Engineering consultancy going from strength to strength

Lotus Engineering consultancy going from strength to strength

Lotus Engineering, the consultancy side of the Lotus business, is going from strength to strength under the company’s Vision80 transformation strategy.

Key to its rebirth as a force in global automotive engineering has been its ongoing transition to a new home. Announced last year, the Lotus Advanced Technology Centre (LATC) is on the Wellesbourne campus of the University of Warwick. The UK’s Midlands region is a focal point for automotive and engineering innovation, and is the perfect location for Lotus’ high voltage development and testing centre. That makes it the ideal home of the Lotus Engineering consultancy.

As part of the Driving Tomorrow global digital conference, Lotus Engineering has released a new architect’s animation what LATC will be like when complete. More than 100 employees will be based there initially, with capacity for another 200 when the facility’s development is complete.

Client confidentiality is at the heart of its work, though details of a number of high-profile partnership projects are in the public domain. These include:

  • JBXE: Lotus Engineering is technical partner to JBXE, the Extreme E race team launched by former F1 world champion Jenson Button. The team will benefit from Lotus Engineering’s expertise and motorsport experience.
  • British Cycling: An innovative aerodynamic profile for the new track bike to be ridden by Team GB athletes at this summer’s Tokyo Olympics. The work has been led by Lotus Engineering.
  • Project LEVA: Short for Lightweight Electric Vehicle Architecture, Project LEVA is a collaboration led by Lotus Engineering that is targeting the acceleration of and innovation behind new lightweight structures for next-generation battery electric vehicles.
  • Project BattCon: Lotus Engineering has launched a pilot containerised battery testing facility to assess energy storage solutions for the booming EV sector. It means the consultancy can carry out various battery cell, module and pack characterisation tests, performance evaluations, and component and lifetime testing under controlled conditions for its clients.

Uday Senapati, Executive Director, Corporate Strategy and Product Management, Lotus, said:

Lotus Engineering has partnered with some of the best-known companies and created numerous iconic products. These projects are an excellent calling card for the skills, resources and experience of our consultancy – bringing in new partnerships from all around the world, be they OEM, start-ups or special commissions. Such partnerships continue to play a vital role in the journey of Lotus Engineering.

Further growth for Lotus Engineering is being driven by access to the four new Lotus structural architectures. Working collaboratively with colleagues in Europe and China, Lotus engineers have developed a dedicated family of structural platforms for the brand. Exclusive to Lotus within the Geely group, they are available to other OEMs through the Lotus Engineering consultancy.

  • Sports car architecture: Referred to internally as the Elemental architecture, this is the platform on which the all-new Lotus Emira will be built. Flexible, lightweight and featuring the signature Lotus extruded aluminium technology, this sports car platform is a massive step-change technically.
  • Hypercar architecture: The Lotus Evija is the first vehicle to be built on this Extreme platform and goes into production later this year at Hethel.
  • Premium architecture: The first ever truly global automotive architecture from Lotus, the Evolution platform will be the basis for an all-new range of lifestyle vehicles from the company. The architecture has been defined and designed in the UK, supported by collaborative work with teams in China, Sweden and Germany. It is ‘born British, raised globally’.
  • Electric sports car architecture: The Lotus Engineering consultancy is leading development work on a new vehicle platform – known internally as E-Sports – and from that will come new products for Lotus and Alpine. However, it is also commercially available for other OEMs to use.

A new technical roadmap for Lotus will also help guide the work of consultancy. Dubbed EAS-IP – it recognises that demand for technology is a fact of today’s automotive landscape.

  • Electrify: A pure electric future for Lotus, as first demonstrated by the Evija hypercar, has been part of the Vision80 strategy from the start. After the Type 131 product line, every new Lotus car will be electric.
  • Amplify: Lotus is committed to delivering innovative and engaging technologies. It will dial up the importance and prevalence of technology in its new product range. In tandem with the famed Lotus DNA ‘For The Drivers’ , this will drive the desirability of future models.
  • Simplify: It was Lotus founder Colin Chapman who famously said the key to performance was to ‘simplify and add lightness’. Nothing has changed. Lotus technology will be an enabler, and will simplify the driving and ownership experience for customers.
  • Intensify: Lotus is fast developing a reputation as a world leader in Human Machine Interface (HMI), User Interface (UI), and User Experience (UX). With every new product launch, the role of innovative new technology will be intensified.
  • Personify: Lotus will use technology to give its new models an identity, a brand character that will become part of the company’s DNA. Lotus cars will be customisable through technology, mirroring and adapting to each customer’s tastes.

Richard Moore, Executive Director, Engineering, Group Lotus, said:

This is a hugely exciting time for Lotus Engineering. News of the transformation of Lotus is  common knowledge across the automotive world, and the consultancy is in great demand from clients eager to tap into the passion, expertise and commitment which has run through this consultancy for more than 40 years.

Lotus embraces omni-channel retail strategy

Lotus embraces omni-channel retail strategy

Lotus embraces omni-channel retail strategy

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital.

The most obvious example of this is the launch of a stunning new Lotus retail identity programme, now being rolled out in showrooms across the world. The first location to feature this exciting new Lotus look and feel is complete and open for business in Manama, the capital city of Bahrain, in the Middle East.

Uniquely Lotus and defiantly disruptive, the new retail identity draws directly on the brand’s design and engineering prowess to create a bold and original new showroom environment that’s sculptural and artistic in its execution.

Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, said:

Launching an all-new visual identity for our retail partners is another hugely exciting step in our transformation of the Lotus brand. The inherent flexibility of what we have created will be perfect for all environments, whether they’re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-storey, pop-up, seasonal or permanent.

Trevor Weller, Director, Retail Development, Lotus, added:

The retail concept has been designed to adapt to the different markets that Lotus sells in, to reflect the cultural nuances and the different consumer behaviours. We are also working towards a digital store, which we are looking to pilot during the course of next year.

Geoff Dowding added:

We have some stunning new products coming and this will bring a host of customers to the Lotus brand for the first time. The enhancements we’re making to our retail environment will give all our customers the best possible experience. We know that we have to do business with customers in a different way and we will over time implement a more direct transactional model.

Lotus Evija honoured in BBC Top Gear Electric Awards

Lotus Evija honoured in BBC Top Gear Electric Awards

Lotus Evija honoured in BBC Top Gear Electric Awards

The Lotus Evija has been named as ‘The One to Watch’ in Top Gear’s second ever Electric Awards.

The all-electric hypercar was recently tested by Top Gear magazine editor Jack Rix on the test track at Lotus HQ in Hethel, Norfolk, and his article is published over eight pages in the May issue.

Rix calls the Evija not just a halo car for Lotus – “a signpost for the future of the company” – but labels it “a flagbearer for really fast electric vehicles as a whole”.

The Evija, which will go into production later this year, is the world’s most powerful car. It has an output of more than 2,000 PS from its all-electric, all-wheel drive powertrain. Rix notes it can accelerate from 124mph to 186mph (200 km/h to 300 km/h) in just three seconds, half the time it takes a Bugatti Chiron to do the same.

Rix was driving an Evija prototype restricted to 1,600 PS. “It’s light on its feet, playful with the instant mash of acceleration even a naturally aspirated engine could only fantasise about.” He’s also full of praise for the work of the project development team, saying the core Lotus DNA is obvious right from the first corner. “The steering is superb, light and darty around the dead-ahead, then loading up according to wheel angle and speed.” He concludes that “Lotus is on the brink of something special.”

Matt Windle, Managing Director, Lotus Cars, said:

Of all the EVs in development around the world, it’s an honour to be recognised by the Top Gear team as ‘The One to Watch’. Validation work on the car continues apace, and we resumed our world tour with the car last month. We look forward to showing it to more people in the physical world in the coming weeks.

Enhanced Lotus Approved programme launches on 12 April 2021

Enhanced Lotus Approved programme launches on 12 April 2021

Enhanced Lotus Approved programme launches on 12 April 2021

Lotus retailers in the UK are scheduled to fully reopen on 12 April 2021 and will do so with a significantly enhanced Lotus Approved programme.

‘Lotus Approved’ status can now be applied to any Lotus car up to 20 years of age provided it meets a strict set of criteria. These include comprehensive technical checks coupled with outstanding vehicle preparation, delivering a high-quality and consistent standard of pre-owned car throughout the Lotus network.

Attractive flexible finance will be available on all vehicles, and for many customers Lotus Approved will provide the most affordable entry point into Lotus ownership.

Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, said: The relaunch of the Lotus Approved programme is another significant milestone in the transformation of our business. This is a win-win scenario for everyone; for customers new to the Lotus brand it delivers added value and peace of mind, and for our retailers it’s an opportunity to expand their customer base.

Key features and benefits of the enhanced Lotus Approved programme are:

  • Minimum 12-month warranty
  • Full service history + HPI / Experian vehicle history check
  • Vehicle Identity Check with Mileage Verification
  • Multi-point vehicle inspection by a Lotus factory-trained technician
  • 10-mile road test by a Lotus factory-trained technician
  • Appropriate service and MoT if due within three months
  • MoT Test Cover policy
  • Full vehicle valet
  • 12-month breakdown cover

In addition, every Lotus Approved car comes with a complementary Certificate of Provenance. This provides detailed vehicle information documents plus a selection of Lotus collectables, including an engraved aluminium plaque, a leather Lotus keyring, a presentation tin of four badges and a Lotus ink pen, presented in bespoke Lotus-branded gift box.

The Lotus Approved programme is being relaunched in the UK first and will expand into Europe and other international markets later this year.

JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership

JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership

JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership

JBXE Racing is delighted to announce Lotus Engineering as the latest addition to its family of partners. The world-renowned British engineering consultancy, part of Group Lotus, joins as Technical Partner, supporting Jenson Button’s Extreme E team in this radical new electric off-roading series. 

Highly respected for its dedication to cutting-edge technologies and motor racing pedigree, Lotus Engineering is internationally recognised for driving innovation in the automotive industry and beyond. JBXE Racing looks forward to working together with Lotus Engineering to promote electrification and highlight the importance of sustainable solutions to help protect and preserve the planet.

JBXE Racing team founder and 2009 FIA Formula 1 Drivers’ World Champion, Jenson Button, and multiple Scandinavian Touring Car race-winner, Mikaela Åhlin-Kottulinsky, are preparing to compete in the opening race of the 2021 Extreme E Championship later this week – the Desert X Prix takes place from 03 – 04 April in AlUla, Saudi Arabia.

Jenson Button, said:

Lotus is a great British brand that is inextricably linked to motorsport, so we are delighted to welcome Lotus Engineering to JBXE. Extreme E is a unique and exciting formula, full of “world firsts” and challenges, and to announce that a brand such as Lotus Engineering is coming on this journey with us is a proud moment for myself and the team. We are very excited about our new technical partnership and can’t wait to show what we can do in the first race this weekend.

Matt Windle, Managing Director, Lotus Cars, commented:

We are on the cusp of an exciting new era of electrified motorsport, and we’re delighted to support the JBXE team as Technical Partner. The complex technicalities of EV racing present a fascinating challenge, and using our learnings from more than a decade of electrifying sports cars – most recently with the Lotus Evija hypercar – we can bring valuable knowledge to the team. He added: As the consultancy arm of our business, Lotus Engineering is growing from strength to strength with multiple major projects underway and a new home at the Lotus Advanced Technical Centre in Warwickshire. Supporting the JBXE team is another valuable demonstration of Lotus Engineering’s wide portfolio of interests – in this case, electrified motorsport.  We look forward to sharing the journey together and experiencing the next phase of electric racing with an equally admirable sustainability agenda.

Alejandro Agag, Founder and CEO of Extreme E said:

It’s fantastic that Lotus Engineering is entering Extreme E alongside Jenson Button’s JBXE team. The long-term success of our series relies on bringing in top automotive manufacturers to utilise our extreme racing platform as a testbed for accelerating electric mobility innovation for the wider industry. Lotus Engineering brings a wealth of experience in electrification and will no doubt prove a huge asset to the JBXE team. Welcome to the Extreme E family Lotus!