Lotus embraces omni-channel retail strategy

Lotus embraces omni-channel retail strategy

Lotus embraces omni-channel retail strategy

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital.

The most obvious example of this is the launch of a stunning new Lotus retail identity programme, now being rolled out in showrooms across the world. The first location to feature this exciting new Lotus look and feel is complete and open for business in Manama, the capital city of Bahrain, in the Middle East.

Uniquely Lotus and defiantly disruptive, the new retail identity draws directly on the brand’s design and engineering prowess to create a bold and original new showroom environment that’s sculptural and artistic in its execution.

Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, said:

Launching an all-new visual identity for our retail partners is another hugely exciting step in our transformation of the Lotus brand. The inherent flexibility of what we have created will be perfect for all environments, whether they’re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-storey, pop-up, seasonal or permanent.

Trevor Weller, Director, Retail Development, Lotus, added:

The retail concept has been designed to adapt to the different markets that Lotus sells in, to reflect the cultural nuances and the different consumer behaviours. We are also working towards a digital store, which we are looking to pilot during the course of next year.

Geoff Dowding added:

We have some stunning new products coming and this will bring a host of customers to the Lotus brand for the first time. The enhancements we’re making to our retail environment will give all our customers the best possible experience. We know that we have to do business with customers in a different way and we will over time implement a more direct transactional model.

Lotus Evija honoured in BBC Top Gear Electric Awards

Lotus Evija honoured in BBC Top Gear Electric Awards

Lotus Evija honoured in BBC Top Gear Electric Awards

The Lotus Evija has been named as ‘The One to Watch’ in Top Gear’s second ever Electric Awards.

The all-electric hypercar was recently tested by Top Gear magazine editor Jack Rix on the test track at Lotus HQ in Hethel, Norfolk, and his article is published over eight pages in the May issue.

Rix calls the Evija not just a halo car for Lotus – “a signpost for the future of the company” – but labels it “a flagbearer for really fast electric vehicles as a whole”.

The Evija, which will go into production later this year, is the world’s most powerful car. It has an output of more than 2,000 PS from its all-electric, all-wheel drive powertrain. Rix notes it can accelerate from 124mph to 186mph (200 km/h to 300 km/h) in just three seconds, half the time it takes a Bugatti Chiron to do the same.

Rix was driving an Evija prototype restricted to 1,600 PS. “It’s light on its feet, playful with the instant mash of acceleration even a naturally aspirated engine could only fantasise about.” He’s also full of praise for the work of the project development team, saying the core Lotus DNA is obvious right from the first corner. “The steering is superb, light and darty around the dead-ahead, then loading up according to wheel angle and speed.” He concludes that “Lotus is on the brink of something special.”

Matt Windle, Managing Director, Lotus Cars, said:

Of all the EVs in development around the world, it’s an honour to be recognised by the Top Gear team as ‘The One to Watch’. Validation work on the car continues apace, and we resumed our world tour with the car last month. We look forward to showing it to more people in the physical world in the coming weeks.

Enhanced Lotus Approved programme launches on 12 April 2021

Enhanced Lotus Approved programme launches on 12 April 2021

Enhanced Lotus Approved programme launches on 12 April 2021

Lotus retailers in the UK are scheduled to fully reopen on 12 April 2021 and will do so with a significantly enhanced Lotus Approved programme.

‘Lotus Approved’ status can now be applied to any Lotus car up to 20 years of age provided it meets a strict set of criteria. These include comprehensive technical checks coupled with outstanding vehicle preparation, delivering a high-quality and consistent standard of pre-owned car throughout the Lotus network.

Attractive flexible finance will be available on all vehicles, and for many customers Lotus Approved will provide the most affordable entry point into Lotus ownership.

Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, said: The relaunch of the Lotus Approved programme is another significant milestone in the transformation of our business. This is a win-win scenario for everyone; for customers new to the Lotus brand it delivers added value and peace of mind, and for our retailers it’s an opportunity to expand their customer base.

Key features and benefits of the enhanced Lotus Approved programme are:

  • Minimum 12-month warranty
  • Full service history + HPI / Experian vehicle history check
  • Vehicle Identity Check with Mileage Verification
  • Multi-point vehicle inspection by a Lotus factory-trained technician
  • 10-mile road test by a Lotus factory-trained technician
  • Appropriate service and MoT if due within three months
  • MoT Test Cover policy
  • Full vehicle valet
  • 12-month breakdown cover

In addition, every Lotus Approved car comes with a complementary Certificate of Provenance. This provides detailed vehicle information documents plus a selection of Lotus collectables, including an engraved aluminium plaque, a leather Lotus keyring, a presentation tin of four badges and a Lotus ink pen, presented in bespoke Lotus-branded gift box.

The Lotus Approved programme is being relaunched in the UK first and will expand into Europe and other international markets later this year.

JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership

JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership

JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership

JBXE Racing is delighted to announce Lotus Engineering as the latest addition to its family of partners. The world-renowned British engineering consultancy, part of Group Lotus, joins as Technical Partner, supporting Jenson Button’s Extreme E team in this radical new electric off-roading series. 

Highly respected for its dedication to cutting-edge technologies and motor racing pedigree, Lotus Engineering is internationally recognised for driving innovation in the automotive industry and beyond. JBXE Racing looks forward to working together with Lotus Engineering to promote electrification and highlight the importance of sustainable solutions to help protect and preserve the planet.

JBXE Racing team founder and 2009 FIA Formula 1 Drivers’ World Champion, Jenson Button, and multiple Scandinavian Touring Car race-winner, Mikaela Åhlin-Kottulinsky, are preparing to compete in the opening race of the 2021 Extreme E Championship later this week – the Desert X Prix takes place from 03 – 04 April in AlUla, Saudi Arabia.

Jenson Button, said:

Lotus is a great British brand that is inextricably linked to motorsport, so we are delighted to welcome Lotus Engineering to JBXE. Extreme E is a unique and exciting formula, full of “world firsts” and challenges, and to announce that a brand such as Lotus Engineering is coming on this journey with us is a proud moment for myself and the team. We are very excited about our new technical partnership and can’t wait to show what we can do in the first race this weekend.

Matt Windle, Managing Director, Lotus Cars, commented:

We are on the cusp of an exciting new era of electrified motorsport, and we’re delighted to support the JBXE team as Technical Partner. The complex technicalities of EV racing present a fascinating challenge, and using our learnings from more than a decade of electrifying sports cars – most recently with the Lotus Evija hypercar – we can bring valuable knowledge to the team. He added: As the consultancy arm of our business, Lotus Engineering is growing from strength to strength with multiple major projects underway and a new home at the Lotus Advanced Technical Centre in Warwickshire. Supporting the JBXE team is another valuable demonstration of Lotus Engineering’s wide portfolio of interests – in this case, electrified motorsport.  We look forward to sharing the journey together and experiencing the next phase of electric racing with an equally admirable sustainability agenda.

Alejandro Agag, Founder and CEO of Extreme E said:

It’s fantastic that Lotus Engineering is entering Extreme E alongside Jenson Button’s JBXE team. The long-term success of our series relies on bringing in top automotive manufacturers to utilise our extreme racing platform as a testbed for accelerating electric mobility innovation for the wider industry. Lotus Engineering brings a wealth of experience in electrification and will no doubt prove a huge asset to the JBXE team. Welcome to the Extreme E family Lotus!

The Lotus E-R9: next-generation EV endurance racer showcases innovation in powertrains and aerodynamics

The Lotus E-R9: next-generation EV endurance racer showcases innovation in powertrains and aerodynamics

The Lotus E-R9: next-generation EV endurance racer showcases innovation in powertrains and aerodynamics

Lotus has unveiled the E-R9, a dramatic new design study for a next-generation pure electric endurance racer that could be on the starting grid of circuits around the world for the 2030 season.

Finished in striking black and gold – a clear nod to Lotus’ pioneering motorsport heritage that led to 13 Formula 1 championship titles – the EV features a sleek fighter jet-style canopy centrally mounted in a delta-wing upper body. Innovations include advanced active aerodynamics with ‘morphing’ body panels and vertically mounted control surfaces to assist with high-speed cornering.

The E-R9 has been developed by Lotus Engineering, the globally renowned consultancy division of the business which delivers projects for external clients. The car has been created as a technology showcase of its philosophy, capability and innovative spirit in the fields of advanced electrified powertrains and aerodynamics.

E-R stands for Endurance Racer, while 9 is the car’s competition number carefully chosen in tribute to Lotus’ racing past. It was in a Lotus Mark IX that the race team made its debut appearance at the Le Mans 24 Hours, with company founder Colin Chapman among the drivers competing. The year was 1955, meaning the E-R9 race car concept – if raced in 2030 – would be in celebration of the Mark IX’s 75th anniversary.

The E-R9 was developed by the engineering team of Richard Hill, chief aerodynamicist at Lotus, and Louis Kerr, principal platform engineer on the Lotus Evija pure electric hypercar as well as technical director, GT, Geely Group Motorsports International. Visually it was brought to life by the Lotus Design team, led by Russell Carr, Design Director for Lotus.

Richard Hill commented: 

“What we’ve tried to do is to push the boundaries of where we are technically today and extrapolate into the future. The Lotus E-R9 incorporates technologies which we fully expect to develop and be practical. Lotus has an amazing history of developing unique solutions, and we’ve done it many times in motorsport and with our road cars.”

Chief among the car’s aero innovations are its ‘morphing’ body panels. Located across the delta-wing profile, this adaptability – where active surfaces can change their shape and attitude to the air flow either at the press of a button by the driver or automatically according to performance sensor inputs – would deliver minimum drag on the straights and maximum downforce in the corners. Vertical control surfaces at the rear would generate aerodynamic forces to help the car change direction, without the limitations of grip at the tyre contact patch. The result is a racer that’s partly driven like a car and partly flown like a fighter jet.

The Lotus E-R9 features an advanced electric drivetrain powering each wheel independently, a system enhanced with torque-vectoring. It builds on technology already integrated on the Lotus Evija pure electric hypercar, though for the E-R9 would be fully adjustable by the driver on the move.

Louis Kerr commented:

“Battery energy density and power density are developing significantly year on year. Before 2030, we’ll have mixed cell chemistry batteries that give the best of both worlds, as well as the ability to ‘hot-swap’ batteries during pitstops.”

Further details and more images of the Lotus E-R9 can be found in the March issue of evo magazine. On sale from today, it includes a 32-page supplement dedicated to the past, present and exciting future stories of the Lotus Engineering consultancy.

From the pioneering work of Colin Chapman in the early 1950s, via countless projects which the team has worked on in the decades since – some never revealed before – it’s a fascinating glimpse into a business which has done more than most to shape the automotive industry today.

For more on the exciting future of Lotus Engineering, read this post on the US LOT Blog by Dan Burge, Commercial Director of the business.

Lotus Evija wins prestigious International Design Award

Lotus Evija wins prestigious International Design Award

Lotus Evija wins prestigious International Design Award

The all-electric Lotus Evija hypercar has been recognised in the prestigious International Design Awards (IDAs), winning the ‘Product Design of the Year’ category.

Established in 2007 by a group of leading international designers, visionaries and entrepreneurs as a response to a lack of pure design awards in their field, the IDAs have a truly global profile. They celebrate smart and sustainable multi-disciplinary designs, promoting outstanding creativity while uncovering emerging talent.

The award was presented to Lotus after being selected by a panel jury representing each of the five diverse IDA disciplines – Architecture, Fashion, Interior, Product and Graphic Design. The jurors evaluated entries from more than 80 countries, each exhibiting the highest standards of design. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.

Members of the IDA jury commented that the Lotus Evija “paves a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic”, and that “its seductive style elevates the Evija to be the world’s most premium sustainable car”.

The Lotus Evija was built with a simple goal – to be the absolute pinnacle of world-class engineering and the most powerful performance car ‘For The Drivers’. It harnesses Lotus’ technical expertise, fine-tuned over more than seven decades, to create a masterclass of automotive excellence.

Russell Carr, Director of Design, Lotus, said: “Everyone at Lotus is honoured to receive this award. The Evija is an incredibly important car for Lotus; it is inspired by our innovative past and is the ultimate statement of intent for our ambitious and exciting future. It also sets the standard for a new Lotus design language.”

To celebrate the IDA award, Lotus has released a set of new images of the Lotus Evija. Shot on the streets of London prior to the current UK lockdown restrictions, they reveal every facet of the hypercar’s stunning design. Find them at www.media.lotuscars.com